Helping Waiheke businesses and organisation make the best out of social media.

Wednesday, July 28, 2010

Case Study: Emma Hughes Photography

We recently helped Emma Hughes Photography develop an online social media presence. Emma wanted to develop a Facebook business page but without adding too much extra work to her already busy schedule as a popular wedding photographer. Emma was already a steady blogger on her Wordpress blog, so rather than recreate content on both platforms we integrated her Facebook page with her blog using a Facebook application that automatically posts her blog updates to her Facebook page wall. In the process we also secured a Twitter account which is automatically updated as well. We also looked at how her blog could be more easily shared across multiple platforms by her readers and installed the AddThis set of icons as well as the Facebook Like widget.

In the three weeks since starting her Facebook Page Emma has attracted 69 fans to the page and is starting to gain some valuable insights into the demographics of her Facebook visitors. Many people may not be aware that Facebook pages also come with an "insights" page that tracks the age and sex of visitors to your page as well as country of origin and other consumption metrics such as media consumption (pictures, video, etc.) Since starting a Facebook page, Facebook is now the third top traffic referrer to her blog, although this traffic does have a fairly high bounce rate according to Google Analytics. This is probably not of too much concern as it might be in other sites, because this is a blog and readers might be expected to only read the story they have been referred to from the post that appears on her Facebook wall.

The above process is a relatively standard and straight forward configuration and works well for people or businesses that are already blogging. If you would like more information on how to set this type of arrangement up for your small business or enterprise please contact us.