Helping Waiheke businesses and organisation make the best out of social media.

Saturday, February 18, 2012

Using Twitter - hashtags and trends

Well I finally made it to Webstock this year, the pre-eminent New Zealand web conference that attracts some pretty big names from a range of tech related fields like usability, start-ups, design, etc. Like most conferences these days the event was well covered on Twitter with the hash-tag #webstock. Using a hashtag (a # followed by a word) turns the word into a link which other users can click on to see all tweets which include the same tag. Tweeting at conferences creates what is called the backchannel - the practice of using networked computers to maintain a real-time online conversation alongside live spoken remarks. The almost ubiquity of Twitter on mobile devices makes the backchannel flourish at these events and can facilitate face-to-face networking outside of the presentations as well as providing links to related resources, or just a level of humour to get you through the boring bits! Searching Twitter is a great way for you to see what people are saying about any particular subject you like by performing searches across the Twitterverse. Subjects that are being spoken about frequently can also "trend" and trending topics are displayed on your Twitter page. Trending subjects are also broken down to globally trending and locally trending so you can see what is trending in New Zealand as well as what is trending internationally. If you'd like to know how you can use Twitter for your business or organisation get in touch with us.


  1. Thank you for sharing this info. I really don't know what's the use of "promote post" in Facebook until I come across in your blog. I think promote post and buy facebook fans have similar function.

  2. Great article about social media. If someone is confused about this subject you have really a haze dissolves here!
    Social Media Management