Helping Waiheke businesses and organisation make the best out of social media.

Wednesday, April 10, 2013

Using Facebook Promoted Posts

Last year Facebook shared a statistic saying that a brand pages' content is only seen by 16% of it's fans. Not long after this announcement Facebook released it's Promoted Posts functionality where a brand can now pay $5, $10, $15 or $20 to increase the amount of fans that will see a post on their wall. Facebook users see promoted posts labeled with “Sponsored” directly in the news feed rather than in the right column where Facebook ads are placed. Promoted posts appear both on desktop and mobile and have the same targeting ability that regular posts do, meaning you can geo-target for your companies customers - a helpful feature for businesses like those on Waiheke that might use such functionality to target likely visitor groups (like Aucklanders), or even locals.


For more information on Promoted Posts, see: https://www.facebook.com/help/promote or get in touch with us if you need help.

5 comments:

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